Re: Sorry, thats Heading tags as opposed Font tags.|
From Max on 08 April '98
adding to Sorry, thats Heading tags as opposed Font tags. posted by Wayne Mumford
>>Do I gain a significant advantage by writing all my text inside
>>the various tags as opposed to using to
Search engines have a very strong bias in favor of
correct HTML and very structured documents. They are easier
for them to handle.
Each Heading tag indicates that the text inside has a certain
level of importance. The relative rank of structural tags is:
... down to
Table Heading, if present, outranks anything in that table, including
any tags (you dilute the importance of tags by
enclosing them in other tags - keep your headings OUT
of tables, lists, etc for best effect.)
, and may outrank some of the headers.
I suspect that the
text following an important would
text following a lesser header, on
many search engines and may even outrank a lower ranking
I know that the first
after a header is more
important than the remaining ones. Generally speaking,
the closer to the top of the apge, the more important.
Indexing programs don't bother to read to
try to figure out what your heirarchy is ... it's
text of the same rank to them, so they go
by position on the page.
Kluging your text to create a large first cap
really screws up the indexer because they view
the end of tag as end of word, and the word breaks.
Search for "etscape" some time and you'll see what I mean.
>>Will the engines treat a phrase such as handmade gifts that is
>>written as a keyword phrase the same as if it were written as
>>two different words?
I've had the best luck by using keywords as a group of
words, making no attempt to make phrases of them, letting
the various search engines figure them out.
Like this META tag for the fictional Granny's Garden Gnomes
CONTENT="garden landscape decoration pottery bronze
terracotta stone marble gnome gnomes statue statues sundial
sundials planter planters pot pots fountain fountains"
Of course, it's on a page with a very descriptive title
"Granny's Garden Gnomes and Other Landscape Decorations"
And precise description META - the most important
ad you'll ever write for that page.
that repeats some of the keywords
And a paragraph immediately after that, concisely
describing the page purpose and contents, and
repeating as many of the keywords as grammar
and syntax permit.