>I am guessing that search engines give priority when your domain name has a direct hit. If this is the case, I want to choose my company's domain name carefully. Would an engine recognize eztravelservice.com? Or would that be jumbled, and I should choose ez_travel_service.com?
I don't think the search engines even consider domain names(correct me if I'm wrong somebody), so I would go with the name that is easiiest for people to remember which for me would be eztravelservice.com.