Keywords in 'IMG alt' tagsFrom Ethan at bostondine.com on 10 August '98
We are now in the process of adding some real content to the homepage of our main site thanks to all of your recent advice. But the page will still remain graphic intensive (nothing I can do.) So I suggested that we add some more descriptive alt's to the image tags. Someone wrote some copy for the tags, which ended up being strings of keywords that are unique to each image or button.
At first I thought this was a little overboard, worried that this might be considered a spam technique that would hurt us. But the word lists are about 25 words long each, and are unique and relevant. Are there any guidelines relating to alt tags and SE's that I should know about?