Do a "view source" on your page and see how many times you have to page down before you actually see any of the text with your content. Yours isn't as complicated as some that have nested tables, but remember that the robots rate text in the order they find it, and they also rank text according to the tags it has ... if your title was a H1 instead of a H2 it would carry more weight. And if your introductory paragraph were immediately after the H1 and not following the three links ... text immediately after a H1 is assumed to be important, and you are putting the wrong stuff in the powerful spot. By the time the robot gets to the intro, it's several paras away from the heading, so that text isn't as influential as you want it to be. On the other hand, the words "Add a Link" got some high points.