As far as I'm aware, links are very important anyway since they add
extra relevance to your keywords.
For example if you're looking for a high ranking for the keyword
"innovation" AND you have a link to a page about innovation,
then your page is given higher ranking for that keyword.
Whether it helps to have your anchor page called "innovation" or
the tag around the word "innovation", I DON'T KNOW.
Hope this helps
PS Thanks for the reassurance about meta refreshes earlier :)