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Why mature sites make more money.
From Nicholas on 17 October '98
For one, because they are higher in the search engine rankings.

There is much speculation that pages become "mature" over time,
that they get more links, that surfers bookmark them, that
there is word-of-email, that the world clasps these pages to
its breast -- and thus success. All this can be true.

Yet in the sites I track, many get increasing visitor count
because they steadily rise in SE rankings. You can see it in
the logs. Where they once got 5 hits a week from,
and were listed #88, six months later they are now listed
#14 and get 107 hits/week.

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