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Re: Excite - One website grabs the top 10 listings - that agitates me!!!
From Max on 07 October '98
adding to Excite - One website grabs the top 10 listings - that agitates me!!! posted by Bradley

>I tell you why I have mixed feeling about Excite and Webcrawler.....

>First I get listed very high with them if you do a keyword search for "fundraising"...But just recently another site has snagged the top 10-15 spots when you do the same search on "fundraising"....That agitates me!!!

If I were an American PTA member looking for a fundraiser, I would see the "UK Fundraising" and keep looking. However, they are making very effective use of their text:
Having this right at the top, with "fundraising and fundraiser" repeated in the TITLE and the KEYWORDS (I think the keywords are too long, but they are obviously helping)
[P]Welcome to UK Fundraising, a resource for UK charity and nonprofit fundraisers.

It's a very strong structure ... could be stronger, and could be outranked rather easily.

>I look at their source code (if you do a search on the word: fundraising in Excite, you will see the pages) but I just can't figure out what is so good about their design that gets them ranked so high!!??

I explained what structure search engines are most receptive to, I think, a couple of months ago. Check my past posts and follow the advice.

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