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Are customer order forms important?
From Jeff at Ackley Uniforms on 30 November '98
My site is something of a hobby as well as a (mini)money-making device.
We don't have a large online catalog. Only a few hot basic products
are shown on our site. We don't have online ordering. If someone wants
to buy from us, we ask them to phone us at their own expense
(no 800-number)

We do get some business that way. But I wonder how much ordering is
really done through online forms? When I've bought things online myself
I've always phoned the seller mainly to see whether they actually
have the product in stock.

Several years ago I talked with a woman who sold things online and
she said the great majority of her sales were from telephone calls even
though her site had a form. Have things changed?

How much online buying is done via forms versus by phoning in orders
to the seller?


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