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Re: Are customer order forms important?
From Dr. Donald Zvanut at Gemstone Jewelry on 30 November '98
replying to Are customer order forms important? posted by Jeff


>My site is something of a hobby as well as a (mini)money-making device.
>We don't have a large online catalog. Only a few hot basic products
>are shown on our site. We don't have online ordering. If someone wants
>to buy from us, we ask them to phone us at their own expense
>(no 800-number)
>
>We do get some business that way. But I wonder how much ordering is
>really done through online forms?


My store 80% secure form, 20% phone order.

When I've bought things online myself
>I've always phoned the seller mainly to see whether they actually
>have the product in stock.
>
>Several years ago I talked with a woman who sold things online and
>she said the great majority of her sales were from telephone calls even
>though her site had a form. Have things changed?

Yes, Secure on-line ordering is here to stay. For my site the only consistant
sales of jewelry come from watches. A model number of the watch and the
right price produce sales daily. I'm not wristwatch.com but I have
made progress. Without a secure form I wouldn't sell a thing.

I would think that after reveiwing your site a secure form would
produce results. Consider it.
Dr. Donald Zvanut



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