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Re: LinkExchange
From Jim on 01 December '98
replying to Re: LinkExchange posted by Darryl

>I don't think banners will ever go away, they will just get more
>creative. Banners will probably get smaller, to be less annoying.
>Here is a new in your face approach...
>1.2% is or close to industry standard...even with responses to
>advertising through regular snail mail.

You're talking about the banners themselves, but it depends on what
they're being used for as to whether it's a "good idea" or not. For
me, the system of "exchanging" free banner links stinks, whereas
a proper paid campaign is usually a good idea because you actually
get targeted traffic.

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