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From altaira on 01 December '98
I need clarification on how search engines use word density in the body of a page.(Or anywhere for that matter)
Example: Two pages with all other things being equal.
Page A has one word "xyz" in the body of the page. This = 100% density of the word "xyz" but only 1 use of it.
Page B has 10 words in the body of the page 9 of which are "xyz". This would be 90% density but 9 uses of the word.
All other things equal. Which would be ranked higher, and (to a bot) which is preferable.
Feel free to use any other ratio combination to explain this concept.

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