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Re: fees for banner advertising
From Alex Doherty at A.D.I. FEATURE ENTERTAINMENT on 15 October '98 at 17:48
adding to Re: fees for banner advertising posted by Nathan

>>>Do you know anything about fees and rate
>>>structures ? Is there a rule of thumb what
>>>hosting pages charge ? And what is the
>>>basis for their fees (click-through; time....)

>>There are lots of different charge structures,
>>and average click-through charge is about 10 cents
>>but you can also pay by "impressions" or time,
>>depending on how the service works.

>>There are loads of banner services around,
>>just go to Yahoo and search 'banners'. I always
>>advise against Link Exchange (free) banners,
>>but proper paid banners can be a good idea.

>>One of the 'big boys' in banner advertising is
>>www.eyescream.com but you need a few thousand
>>dollars before they'll speak to you. They charge
>>$750 just for the *design* of a banner, without
>>placing it anywhere :) It's probably worth it
>>if you're serious about your strategy.

>Isnt it better to make your own banner, considering there are a host of software that lets you easily create and animate your own banner. (for free!!) Why pay $750?????
>How much better could the banner be for $750??

I have a banner but need a place to put it...it's 49K can someone help me?


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