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It certainly doesn't hurt
From Jim on 15 January '98
adding to Does a domain name bring more business? posted by Brandon

Joyce is correct. A domain name makes your
business more secure in the long term because
you're not tied to somebody else's domain name
- they could go bust through no fault of your
own, leaving you with the prospect of starting
your promotion campaign all over again, from

It also gives you prestige in the eyes of
potential customers. A domain name shows that
you're serious about your business.

You still need to put the same amount of effort
into your promotion etc. a domain name isn't
a magic formula.

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