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Re: Apostrophe
From Jim on 20 January '98
adding to Apostrophe posted by Matthew

The use of an apostrophe denotes "belonging to".
This means that you're considering using a real
name as a keyword, such as "Matthew's". Is your
keyword a household name, such as Microsoft or IBM?
I guess not :-) Therefore you sholdn't use that
keyword at all because nobody's going to search for

If your business name is "Robert's Hot Tubs"
then of course you can't avoid it, but the word
"Robert's" in that title is not a keyword, so
it wouldn't matter whether it had an apostrophe
or not.

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