Re: Apostrophe

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Re: Apostrophe

From Jim on 20 January '98
adding to Apostrophe posted by Matthew

The use of an apostrophe denotes "belonging to".
This means that you're considering using a real
name as a keyword, such as "Matthew's". Is your
keyword a household name, such as Microsoft or IBM?
I guess not :-) Therefore you sholdn't use that
keyword at all because nobody's going to search for
it.

If your business name is "Robert's Hot Tubs"
then of course you can't avoid it, but the word
"Robert's" in that title is not a keyword, so
it wouldn't matter whether it had an apostrophe
or not.

Replies from other people:

Re: Apostrophe Matthew - 21/1/98
- Re: Apostrophe Jim - 25/1/98

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Reply:	>The use of an apostrophe denotes "belonging to". >This means that you're considering using a real >name as a keyword, such as "Matthew's". Is your >keyword a household name, such as Microsoft or IBM? >I guess not :-) Therefore you sholdn't use that >keyword at all because nobody's going to search for >it. >If your business name is "Robert's Hot Tubs" >then of course you can't avoid it, but the word >"Robert's" in that title is not a keyword, so >it wouldn't matter whether it had an apostrophe >or not.