>so whats the deal with all of your links (and james's links) being in red ? you got some info on a study ? or just a therory ? I'v always thought that the default colors are what most people are used to and recognize as a link.
One Jim's rules seems to be to try something different now and then as long as it doesnt hurt the overall look of the site. This one seems to be a good example. The red links give a different look to the site without making people want to leave it.