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3rd Party Ad Serving From James at Inspiring Technologies on 12 Feb '01 I'm interested to know peoples opinions on third party ad serving. Our company has invested in a third party ad serving facility, DoubleClick(DART), as yet most of our advertisers still seem unconcerned about the differences between a third party system and an inhouse solution. I'd like to know whether as a general rule people take the word of the publishers stats or only trust their own traffic reports from products such as webtrends? James

Re: 3rd Party Ad Serving - Laurent Belin - 03/04/01

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>I'm interested to know peoples opinions on third party ad serving. Our company has invested in a third party ad serving facility, DoubleClick(DART), as yet most of our advertisers still seem unconcerned about the differences between a third party system and an inhouse solution. > >I'd like to know whether as a general rule people take the word of the publishers stats or only trust their own traffic reports from products such as webtrends? > >James