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Re: 3rd Party Ad Serving
From Laurent Belin at Clickit on 3 April '01
replying to 3rd Party Ad Serving posted by James


in Italy it is usually the Ad network's Adserver that validates the impression count and not the third party Adserver. Usually we try to avoid discrepancies by applying cache-bursting macros to the third party tags.


>I'm interested to know peoples opinions on third party ad serving. Our company has invested in a third party ad serving facility, DoubleClick(DART), as yet most of our advertisers still seem unconcerned about the differences between a third party system and an inhouse solution.
>I'd like to know whether as a general rule people take the word of the publishers stats or only trust their own traffic reports from products such as webtrends?

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