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Re: Many hits, good products, good SE rankings but few sales
From Nicholas on 22 June '99
replying to Many hits, good products, good SE rankings but few sales posted by Jochen Binikowski

I deal with a variety of businesses that use ecommerce.
Very few of the ones that are newly-conceived, purely
ecommerce business models make money. They expand through
IPOs, venture capital, and deal making.

The scammers, who are really just transporting traditional
business models to the web, are doing better. (In the U.S.,
some are also going to jail.)

The ones making the steadiest profits are the people
who have transferred traditional direct advertising
and catalog sales methods to the web. They are not the
most sophisticated web promoters, but they are patient,
and carefully adapt what they know to ecommerce. (They
also get banner clickthrough rates like 3.5%, to the
disbelief of the high-flyers like Amazon.) If you are
profitable in the real world, I think you should be
on the web as well. Perhaps a shopping cart would
make the difference. For the N.A. market perhaps you
should scale the site back and move the sales directly
through your Georgia distributor (and speed up the
2-month delivery?). I also wonder if you are targeting
the right search strings; to my mind a site that does
not capture search strings (e.g., with AXS tracking
scripts) and analyze them against actual paying
customers, is not getting their share of web sales.

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