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Re: Your thoughts needed!
From Jim on 17 July '99
replying to Your thoughts needed! posted by L C Brooks

In other words, what you're asking is "how can I guarantee quantified
results to my paymasters" right?

Well, unlike traditional media, there's no way to predict Web results,
it's really a "suck-it-and-see" type thing. You just have to try
everything and see what works best for you (what works for somebody
else won't necessarily work for you).

One thing I would say is that traditional search engine strategies
(as described on this site) may not work too well for you, for three
reasons: a) your products are diverse, so it's difficult to target
specific keywords, b) you have a hell of a lot of competition, and
c) your whole site is generated on-the-fly so you've got no chance
at all on the robot-driven search engines.

I reckon banner advertising would be the way to go, especially as
you seem to have a decent advertising budget. What you can do is
"buy keywords" from the major search engines ie. you pay them to
dislay your banner at the top of the results list for certain

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