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Let's Make A Date
From Umesh at Professional e-Marketing Services for Value-conscious Businesses on 21 Sept '01
Hello List,

I have some immediate questions on an interesting project - this
is an

online dating ASP that is being built using affiliate marketing -
among

other methods.

One: Could any of you recommend a '3rd party' payment processing
provider

for a US client that wishes to launch an online dating provider ASP
(application service provider)? (They do not want to invest in a
merchant

account at this point.) We are considering the likesof ibill,
clickbank,

e-transfer et al. Perhaps the following might enable you to
recommend one

that fits:

Background: Participating sites in this dating network will be able to
create a custom 'private labeled' dating area on their site using the
software, in less than 15 minutes. The service has excellent features
(database profiling, voice/video support for member profiles,
custom chat,

disc forum and e-mail, and so on) and will cost under $20 a
month. It will

be marketed via an affiliate program.

Basically, we are looking for 'agent' sites to send members (existing
community) to an order processing form (including 'thank you'
page), which

will be hosted on the payment processing provider's server.

Two: I would also be grateful if the list might comment on the
online dating

industry and this type of ASP business. Is the timing right?

Three: Perhaps more significantly, how do we differentiate
ourselves from

all the dating networks out there - using 100% online techniques?
We are

looking to use direct e-mail to sites that meet our criteria
(over 1 million

registered community) followed by an affiliate program promoted on the
webmaster communities.

Fyi, the client has not set aside a budget for offline marketing
in the US -

at least not initially.

Challenges galore, but your thoughts eagerly awaited, ladies and
gentlemen.

Umesh
Enfusen
"Professional e-Marketing Services
for Value-conscious Businesses"
+91.20.5532334
Umesh@enfusen.com
www.enfusen.com




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