Sounds to me, he is looking for info to educate so they don't get screwed. If he was shopping the Competition for price, he would have asked what we charge.
>>>I'm in the situation of having to put an "official" value on site creation work. Does anyone have some favorite credible sources of such data? Without necessarily oversimplifying, I'm looking for stuff along the lines of so many dollars per page, so many dollars per image.