Re: Link ExchangesFrom David A on 30 Oct '00
replying to Re: Link Exchanges posted by Clinton M
>>>1) Effectively these are simply a banner ad, correct?
>>>2) Does a link exchange do any good considering all the negative statistics regarding banner ads?
>>>3) Does a l/e effectivly "count" as one link to the robots/reviewers?
>>>4) Any hints on using or not using l/s's?
>>Link exchanges can be banner or text based. I usually opt for text based.
>>1. You can usually include more of them without being annoying.
>>2. They load faster.
>>3. You avoid the "negative statistics" you talked about.
>>Check out our home page to see what I mean.
>Thanks for the reply... so what kind of reciprocity happens? Do you think there are measureable benefits?
>Are these text based link exchanges managed by you and not a group like Microsoft's Link Exchange?
>Do you just ask the other sites their permission and that's pretty much it?
Just find complimentary sites to yours and email them asking for a link exchange. About 30% of my traffic comes from about 10 link exchanges. The whole process is better when self managed. The key is not to just get a handful of random sites but to find very high quality sites that your visitors would be interested in (and theirs to yours) then build a relationship with those sites.