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It's all about placement
From Scotty Boy on 5 Dec '00
replying to Re: New Google Ads posted by Jeff S

>>Been at it since day 1........... click through rate is between 1% and 4% (others are reporting about the same click through rate). At least with GoTo you only pay for clicks (not that the click through rate there is all that much higher).
>Doesn't sound very promising. Say, when was day one?

My experience has been people IGNORE banners esp. if they
are displayed in a side panel like Goggle the ADWords. GoTo's
system of the link right up top is much better.. Goggle offers
this but only for BIG bucks.. they don't even say how much on
their site so ya know it's fortune!

It's no longer robots and metatags and word loading kids..
we're back to good old basic AD COPY and then PAYING A
MEDIA OUTLET to place it for you in a place where lots
of eyes will be.

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