Real Names per week so far has increased my hits, around 50-75 per week, The trick to listing with real names is this, as I have learned, Dont list your page title or company name as the company, in other words, list like this, if you sell, say gift cards!
Anniversary,Birthday,Christmas,and all occassion cards, from (www.yourdomain.com) this way you will show under all those keywords! You can see what I have done under the search in altavista using the search of, christening gifts, or try confirmation gifts, this is a very effective way to promote, and it does work. I hope this helps, also try a search with the phrase wedding anniversary gift, or first anniverssary gifts! and see how i show up, I hope I have helped!