>Real Names per week so far has increased my hits, around 50-75 per week, The trick to listing with real names is this, as I have learned, Dont list your page title or company name as the company, in other words, list like this, if you sell, say gift cards!
>Anniversary,Birthday,Christmas,and all occassion cards, from (www.yourdomain.com) this way you will show under all those keywords! You can see what I have done under the search in altavista using the search of, christening gifts, or try confirmation gifts, this is a very effective way to promote, and it does work. I hope this helps, also try a search with the phrase wedding anniversary gift, or first anniverssary gifts! and see how i show up, I hope I have helped!