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Re: Key Word Lists ... Please help.
From Alan Brown at Companionz UK on 22 April '03
replying to Re: Key Word Lists ... Please help. posted by Nicholas

Dear Jim,

What is H1, H2, H3 ????

Alan Brown

>>I am new to promoting web pages and need some help. I am
>>compiling a list of key words and had a question about phrases.
>>My company provides a voice mail service so I will obviously have
>>"voice" and "mail" as key words. But should I also include
>>"voice mail". If not then what would happen if someone searched
>>for the exact phrase "voice mail"? Would my listing be retrieved
>>as long as I had all of the words in his phrase? Thanks in
>>advance for any help.
>
>I gather you're thinking in terms of keywords for the
>META=keywords tag. The tag can't hurt you as long as you don't
>run wild with repeating words. But many SEs don't even look at
>the meta keywords tag.
>
>The real value of thinking about keywords lies in building the
>right content for the BODY. Get those keywords into H1, H2, and
>H3 tags, where the SEs will weight them more heavily. Use
>different combiniations of the keywords as you write your copy,
>e.g., both "voice mail" and "voicemail".
>
>And make sure you have your address at the bottom of every page.
>I suspect most searchers for VM services are looking for a local
>supplier. (There's another keyword to used in the copy, btw:
>"VM".)




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