>do people search differently with Yahoo than other SE's? Is that what
>you're suggesting? That people don't search with keywords within
>Yahoo? Are you saying they search with say a 'business and economy'
>category? Please advise.
Good question. Yahoo! has two search methods: a) you can search for
keywords or b) you can "browse" the categories. Users who browse will
nearly always visit the main (non-regional) categories UNLESS they're
looking for something specifically "physical", for example a local
So what I'm saying is that with a regional listing you'll catch just
as many users by the search method, but you'll lose out on the
'browsing' traffic - a significant percentage, I'd say.