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Re: Multiple Keyword Phrases?
From bobking at Searchking on 4 March '99
replying to Multiple Keyword Phrases? posted by Stacy Goebel

>Does anyone know when a search engine looks at the meta keyword tag,
>when using phrases for example

First off, your question implies that all search engines are the same
and they are NOT. While there may be several engines using or leasing
another engines' spidering technology, there are a lot of them out
there and they don't all work the same.

Infoseek, for example will very likely penalize your page for
repeating the word "bear" 7 times while Alta Vista will probably
only place this page well under whatever keyword/phrase is in your
title regardless of what is in your meta tags.

In theory, a spider will read everything in between spaces or commas
and return the results under any combination of those words. In other
words, hand, crafted, antique, collectible, teddy, bears, would come up
under hand crafted antique collectible teddy bears OR just teddy bears.
Many engines cliam to work this way but virtually any search for anything
other than the most common phrases you can think of will return results
that prove this is NOT the way they work. While most of them do the
best they can, you are just asking a lot out of a program to read
hand, antique, teddy, bears, collectible, made
to return your page under the searhc term
hand made collectible bears.

Of course this is where all the boolean stuff comes in. Boy, talk
about confusing. Now we are supposed to expect our potential clients
to know how to go in and type
teddy bears + hand + made - antique + collectible
and have the spider be able to figure out that it is supposed to return your page.

Our placement company designs our meta keyword tags using commas between the words
AND the phrases we want to place under,in the hopes that one page will
satisfy several different spiders without breaking any rules regardless
of how vague and obscure those rules might be,keeping in mind that we try to
stay very focused on a small number of related keywords. In your case,
we would simply design a set of pages. One for handcrafted teddy bears,
another for antique teddy bears and probably another for hand made teddy
bears. This way we would have more chances of placeing well under "teddy bears"
and yet have pages that were very relevant to antique teddy bears and
handcrafted teddy bears. This is how we are able to acheive a high degree
of relevancy for each page, because we are breaking it down into very specific

Also, the way we do it, we never have to be concerned about repeating
a keyword more than three times in our meta tags for any page. Sounds
like a lot of work doesn't it? Well it is BUT, we place a lot of pages
and our success rate speaks for itself.

Because of my unique opportunity of being a placement specialist AND
being personally involved with a search engine, we designed Searchking
to be a simple as possible, which in my opinion is the way it should work,
and that is, if you put a word in between commas, then it will come up under
that word. If you put a phrase in between commas, then it will come up under
that phrase. The meta tags formatting is such a confusing issue on the net
that we are trying in our own simple way to make it a little less confusing
by applying the "what you say you want is what you'll get" philosophy. And
to take it one step further, we offer an instant editing feature so that
if you find that later on you made a mistake and wanted to change it, instead
of re-submitting and running the risk of losing your placement or being
labeled a spammer, simply go in and change your keyword/phrase and now
you come up under that term as well.

A system that sounds so simple is actually quite a programming feat, but
if a guy like me can do it -- it definetly can be done. Now if I could just
get the rest of the world to do it the same way.. AAAHHHH

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