Re: Hit to sales ratioFrom Jim on 6 March '99
replying to Hit to sales ratio posted by Masood Faisal
From my own experience and from talking to clients over the years,
I'd say if you're making one sale (regardless of price) per 100
site visitors, then you have a comfortable ratio. Anything less than
this and it probably means you're getting unsuitable (untargeted)
traffic ie. people not interested in your topic.
Things like free banner exchanges will give you random, untargeted
traffic which is why I advise you to avoid them. Search engine traffic
will be targeted, as long as you use sensible keywords.