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Yahoo Business Express
From Norman Umberg at Caribbean Beach Vacation on 23 March '99
To whom it may concern,

After my recent experience with Yahoo, I have to ask myself how they got
into such
a dominant position. Surely it is to be blamed on the lack of
sophistication on the part of the average surfer. Yahoo is many months
behind on its reviews of site submissions, probably because they spend
hours and hours reviewing each porn site which they then have no
reluctance to index. Since they edit out sites that they consider
unsuitable, their directory is both incomplete and many months out of

Due to their inability to organize themselves for the influx of site
submissions in a timely manner, they decided to make money on their own
ineffiiency. They call it
Yahoo Business Express. Their requirement that all transactions be made
exclusively by on line credit card payment, with no prior e-mail contact
so that the customer can
ask questions prior to purchase, ensures that it will be a golden
opportunity for scam sites to get traffic. Ethical businesses will be
ruled out for various reasons suitable to Yahoo. I lost $199. A
pitance in comparison to what I was prepared to spend on advertising on
their site. It is the arrogance of their reply which upset me, not the

It is a shame that far better search engines such as Excite and
AltaVista have to take a back seat to such an inferior search service as

I will live and succeed without Yahoo.


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