Re: Using backend salesFrom Nicholas on 26 March '99
replying to Using backend sales posted by wes
1. Backend can make you a lot more than 10% additional sales.
As one fellow describe Ted Nicholas, who started the "incorporate
yourself in Delaware" business, "He sold them a hundred million
dollars worth of services, and then went back to his mailing
list and sold them another hundred million worth."
2. Most businesses don't survive without a backend. The cost
of getting each customer means they cannot survive on the first
sale alone. This is easily overlooked by people who learned
marketing on the web, since the hard costs of advertising are