I Need a Contest Idea!From Greg Blasko at AlpineZone.com
on 11 Nov '99
Hi everyone - I'm thinking about running a promotional contest on AlpineZone.com where the winner will receive two lift tickets to a ski resort here in New England. I think this can be a great promotional technique, but I need some ideas on what type of contest to hold.
The contest can be as simple as contestants filling out a form or demographics poll, and then I randomly select a winner. However, I would like to hold a more interesting contest.
I've seen sites that hold a kind of "treasure hunt" where you must find a particular icon, "hidden" somewhere on the site which is the only link to the entry form. I could "hide" a lift ticket icon somewhere on AlpineZone.com which links to the entry form, but my first impression was that this is simply a cheap way to increase traffic. I pride myself (like many of you) on offering useful information and I'm not sure if I want people blindly clicking around my site looking for a lift ticket icon without using or even noticing the information that I provide.
I'd love to hear some opinions on the above option as well as any other ideas that you have. Be creative...I'm willing to consider anything right now. The only requirement is that the contest must be very objective, with a clear-cut winner, and gives all contestants an equal chance of winning. Thanks in advance for everyone's help! This could be fun to hear all of your ideas.