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Re: yahoo banner ads; worth it?
From David A on 23 Dec '99
replying to yahoo banner ads; worth it? posted by judy

>I'm thinking of doing a banner with Yahoo!
>A one month test is $1500. with somethnig like 35,000 impressions.
>The Deadlock tutorial, a.k.a. my bible, seems to say it's not worth it. Anyone have an opinion or, better yet, experience/results, with Yahoo! banner advertising?

Though I haven't done any banner ads with the SEs, most of my traffic does come through Yahoo so that would be the one I choose. $1500 is a little steep. Is that for a home page banner ad or a keyword specific page?

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