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attain contact information through web promotion
From Arnold at DCC Technology Management Group on 19 Jan '99
Question:
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How can my company improve our ability to attain contact information through web promotion?

Situation:
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We currently track our web hits though an automated SW program that produces daily reports of our
web traffic. The good news is that we are getting plenty of great hits from excellent companies.
However, the bad news is that we only get the company's URL and have no idea WHO was the individual
that hit our site, which of course, is the contact name we need (because obviously in large
organizations trying to locate that person is impossible!). Thus, we also have a contact form for
interested parties to fill out, but only a small percentage of web visitors do so. Which leaves us
with a few trackable leads and a ton of great potential leads with no contact info. So... how can
we get them to fill out our forms more often?




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