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Re: attain contact information through web promotion
From at Free Webmaster Resources on 19 Jan '99
replying to attain contact information through web promotion posted by Arnold

One good way would be to offer something free, such as a Information that deals with your product or service.

Create some "teaser" information on your website, then have the visitor enter their email address for a more detailed Report, Gift, etc.

Then you have a follow up email address you can use.

Hope this helps.

>How can my company improve our ability to attain contact information through web promotion?
>We currently track our web hits though an automated SW program that produces daily reports of our
>web traffic. The good news is that we are getting plenty of great hits from excellent companies.
>However, the bad news is that we only get the company's URL and have no idea WHO was the individual
>that hit our site, which of course, is the contact name we need (because obviously in large
>organizations trying to locate that person is impossible!). Thus, we also have a contact form for
>interested parties to fill out, but only a small percentage of web visitors do so. Which leaves us
>with a few trackable leads and a ton of great potential leads with no contact info. So... how can
>we get them to fill out our forms more often?

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