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Need Advertising Advice
From Robert on 21 Jan '99
I sell build-to-order computers and I'm getting ready to sell on the web for the first time. I just spent several hours reading over "The Art of Business Web Site Promotion" and it was great, but I have some questions about advertising methods that it didn't go into much detail about.

What are some options for paid advertisements besides banner/classified ads?

Has anyone tried opt-in mailing lists through a service such as postmasterdirect.com? If so, what kind of return did you get? There is a header to each message explaining it, but do people really know that they signed up to recieve commercial email or do they just think it is spam? Do you think this advertising method is a good idea or a bad idea?

I plan to spend $1000 or less on my first ads; is that too little?

Thanks to anyone who replies and the folks at deadlock.com for putting together such an informative web site!




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