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Re: Need Advertising ... Knowledge?
From Nicholas on 22 Jan '99
replying to Need Advertising Advice posted by Robert

Product, ad price, and ad copy. If the product is hot enough,
any ad price and ad will work. If the price is low enough, you
can make money on gift-wrapped tin cans. And if the ad is great
enough, you can sell refrigerators to Eskimos.

People who don't know advertising think it's all product and
ad price. Nay. Ad design and copy can boost sales 1000%.
If you disbelieve, and bomb, then try reading John Caples,
available at amazon.

NEVER imitate Internet ads. On average they're the worst I've
ever seen.

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