Keywords. When listing a site in directories, search engine, key words must me listed.
My question: Must the "keywords" that you submit to a directory/search engine, appear somewhere in the text of your page. For example, I run a Bed & Breakfast; I submit the word "accomodations" and "Lodging" as keywords; but, nowhere in the text of my web pages do those two words appear.
I assume that my page will appear when a surfer clicks in to a search engine and chooses the category of Lodging, or, Accomodations.
Am I wrong to assume that. Must Iput those two keywords somewhere in the text of my page?