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Re: domain name success
From Nicholas on 16 April '01
replying to domain name success posted by Jeannie

>Hi,
>I have a client who has a domain name that is 24 characters long.
>I think this is very long, and think peolpe will people will forget it.
>Does anyone know of any facts that can verify that longer domain names
>are not as successful? Also, will this effect the search engines and
>get them ranked higher or lower? Does anyone kow what the average domain name lenght is?

The average length has been rising for years, and IMO, the average
user now expects to see the name spelled out. www.hp.com may still
work for Hewlett-Packard, but people have been calling them "HP"
for a long time. With the InterNIC's increasing length allowed
length to 67 characters, I imagine the trend will continue.

Of course your concern is still valid: a name should be memorable,
and people should be able to give it to someone else over the phone.

Things that help:

No "-" in the DN. The standard is now "no spaces, no dashes."

Luck. Ideally a company name will have well-placed ascenders (b,d,f,l)
and descenders (g,j,p,y) in its name, like www.bigskyhotel.com,
as opposed to something forgettable like www.oneobscurecompany.com

Plays on words should definitely not be long, and generally should
not contain over one "cute" change. www.xactly.com is memorable.
www.ekzactly.com is pushing the limit.




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