deadlock Message Board
[ February Full List | Reply ]

Re: Keywords Vs Keyphrases
From Jim on 8 Feb '99
replying to Keywords Vs Keyphrases posted by Jim C

>Suppose you want a high ranking for the phrase "tables and chairs"
>If you fill your tags and body text with this exact phrase, will it
>rank ahead of pages with "tables" or pages with "chairs" ?
>
>You'd think so, wouldn't you ?
>
>But I fear the single keyword pages would beat you, partly because
>the search engines ignore the "and".

**ALL OTHER THINGS BEING EQUAL** an exact phrase will always match
100% so it can't be beaten for that precise string, but the advantage
in this case isn't even worth talking about.

Given a choice between the two separate keywords and the single string,
the two separate words would get more traffic overall, but ideally
you'd use both methods to hedge your bets.




Reply to this message

Required Details
Your name:
Subject:

Optional Details
Home page title:
Home page URL:
Email:
(if you'd like to receive
automatic replies by email)

Your Message