deadlock Message Board
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Re: Why do you care about engine placement
From Tom at Rigg Access, Rope Access, Inspection and Career Development on 14 Feb '99
replying to Re: Why do you care about engine placement posted by marge

>>Do you know what your conversion rate is? (How many visitors to
>make one sale)
>>How much of your profit are you willing to give up to make one sale?
>>Divide that amount by how many people must visit your site for one
>sale, and you have how much you are willing to pay people to send
>someone to your site.
>big difference. I want people at my site who are interested in buying
>a very specialized product. I'm NOT interested in sheer numbers.
>I don't need to waste bandwidth on bringing in a thousand "cruisers" a
>day. Right now I have about a 5% conversion rate on actual visitors
>to sales. Folks don't buy on their first visit. But if they buy once,
>odds are they'll be return customers.
>it's NOT a question of number of hits. It's a number of 'qualified
>>Now you will have the input of traffic from a whole mess of other
>people's sites. Sure it costs money, but if you have a site that makes
> money, you should not have any problem paying for traffic.
>I have a site that makes money. And if you could guarantee the the
>'pay for click' folks could only send me folks interested in what I'm
>selling, it would be great. I'd rather spend my time (which is
>scarcer than money!) on drawing people to my site who are looking
>for what I have to offer.
>>1. Get as many people to your site as possible.
>>2. Sell a certain percentage of your visitors a product or service.
>It's a whole lot easier to sell a certain %age if the ones who have
>sought you out are already looking for your product.
>>If you think your business cannot survive without free advertisement
> (and that is what search engine placement is), then you need to work
>on your products/service/sales presentation/website design/etc...
>It's not free. You just pay with time and effort instead of money.
>>I would rather have 2500 sites flooding my site with traffic and
>have lousey search engine placement, then have all my hopes and
>income riding on a good placement in a few search engines.
>except for the fact that it's the search engines that people turn to
>when they are looking for a product, or for information before buying.
>I've never seen a single referal in my logs from any of these 'FFA' links
>places. All they seem to do is generate more spam for my inbox.
Sorry to be boring but I couldn't agree more. Most of my hits come from people who know EXACTLY what they are looking for. It is MUCH easier to sell something to someone who has already shown an interest just by visiting the site.

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