Are Keywords effective anymore?

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Are Keywords effective anymore?

From Jim Keller at asphalt zipper on 14 June '02

I was told that keywords are of virtually no effect anymore and
one had to "buy" positions now on bid sites. Is this true or are
keywords (meta tags) still effective and important to have?

Re: Are Keywords effective anymore? - DAle - 21/06/02
Re: Are Keywords effective anymore? - Inachu - 18/06/02
Re: Are Keywords effective anymore? - 123freemoneynet - 15/06/02

Your Reply
>I was told that keywords are of virtually no effect anymore and >one had to "buy" positions now on bid sites. Is this true or are >keywords (meta tags) still effective and important to have?
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