>I was told that keywords are of virtually no effect anymore and
>one had to "buy" positions now on bid sites. Is this true or are
>keywords (meta tags) still effective and important to have?
Keywords are important for the search engines that still spider
sites, as well the top line of you code should point to the
current version of HTML. You want keywords that are also on the
page as well you can put in more keyword in your title line, and
I also use ALT= tags, not only for the handy caped but for the
spiders as well.