Hello, I am a bit confused over the search indexing. I have some keywords, and have made many mistakes according to your "Choosing Your Keywords", I did and have copied some keywords over. But, you seen to be more direct in solving things for us!
I don't want to plug my site, nor anything about the software you sell or promote! But, merely a little of assistance!
I have this site which is a shopping mall, as many are... and yet I like to know what settle but exciting approach to take to promote it on search engines! One of your statements stated: "It doesn't matter whether or not you actually sell the product! Don't limit yourself by thinking "What do I sell?" Instead, put yourself in your customers' shoes and ask yourself "What problems and needs is my product solving?" For example, if you're selling massage oils, "sports injuries" would be a good keyword phrase which you wouldn't have thought of if you'd simply browsed a list of your products for inspiration."
How would this work with a shopping mall, and should it be pural as keywords should be?
Or should I or can I easily create another page, draw people there and then re-direct them to the home page of the mall for the answers? My associate: our webmaster thinks a differently on the subject. Any suggestions to my request, or it is that I'm spending my wheels here on this?