deadlock Message Board
[ March Full List | Reply ]

Keywords vs Key Phrases
From Warwick Bone on 20 March '99
Dear All,

I have been reading this site and message board extensively over
the past few weeks and have learned heaps - thanks one and all!

I have some questions regarding keywords and key phrases.
There was some discussion with Max (where did she go?) some time ago
regarding words vs phrases but there seemed to be no conclusion,
unless I missed it.

So here goes:-

I am putting the finishing touches to an Audio Post Production site
and am getting the keywords together.
I have an 'almost' final selection that I will put at the end of
the post rather than take up space here.

1) I am wondering whether I should put in only single words or
a mixture of words and phrases. Max seemed to think it was a good
idea to establish which single words would be necessary to cover
all phrases. However, if I add in specific phrases would those
phrases gain more weight when used in a search against the search
engine looking for the single words in the phrase?

Eg., "audio, post, production" as single words as against
"audio post production" as a phrase
(I would also include the single keywords of course).

2) Another school of thought (not here) covers efficiency of
words by combining a number of words into one phrase that may not
make sense in itself but covers a number of combinations of words
and phrases.

Eg., should I have a combination of words such as
"audio, post, production, services, audio post,
audio post production, audio post production service,
post production services, post production,
production services"

or would the one phrase of "audio post production services"
be enough to cover all the above combinations of single words
and phrases?

3) My challenge is that if I put all the single keywords and
all the possible combinations of phrases in I then run up
the repetition counter, sometimes up to 8 repetitions,
which could be dangerous.


I have been toying with these ides for some time and would appreciate
your comments. As I say, I have learned heaps here, this is definitely
the best "promotion" site I have found, and there are some doozeys
out there.

Regards

Woz (Warwick Bone)

THE KEYWORDS (not shouting)

advertisements
advertising
advertisments
audio
audio engineers
audio post
audio post production
audio visual
australia
av
backing tracks
betacam
betacam sp
broadcast
business communications
commercials
communications
dat
digital
digital editing
digital effects
digital recording
digital recording studios
digital work station
documentaries
documentary
documentary recording
editing
edits
effects
engineers
fairlight
fairlight mfx
feature films
film post production
film recording
mark
mark tanner
mark tanner sound
mfx
multimedia
music
music recording
offline editing
online editing
post
post production
production
recording
recording studios
sound
sound effects
sound effects library
sound post
sound recording
sound studios
sound tracks
sp
sydney
tanner
television
television post production
television production
tv
tv audio
tv audio post production
tv post production
tv production
video
visual




Reply to this message

Required Details
Your name:
Subject:

Optional Details
Home page title:
Home page URL:
Email:
(if you'd like to receive
automatic replies by email)

Your Message