Keywords vs Key Phrases|
From Warwick Bone on 20 March '99
I have been reading this site and message board extensively over
the past few weeks and have learned heaps - thanks one and all!
I have some questions regarding keywords and key phrases.
There was some discussion with Max (where did she go?) some time ago
regarding words vs phrases but there seemed to be no conclusion,
unless I missed it.
So here goes:-
I am putting the finishing touches to an Audio Post Production site
and am getting the keywords together.
I have an 'almost' final selection that I will put at the end of
the post rather than take up space here.
1) I am wondering whether I should put in only single words or
a mixture of words and phrases. Max seemed to think it was a good
idea to establish which single words would be necessary to cover
all phrases. However, if I add in specific phrases would those
phrases gain more weight when used in a search against the search
engine looking for the single words in the phrase?
Eg., "audio, post, production" as single words as against
"audio post production" as a phrase
(I would also include the single keywords of course).
2) Another school of thought (not here) covers efficiency of
words by combining a number of words into one phrase that may not
make sense in itself but covers a number of combinations of words
Eg., should I have a combination of words such as
"audio, post, production, services, audio post,
audio post production, audio post production service,
post production services, post production,
or would the one phrase of "audio post production services"
be enough to cover all the above combinations of single words
3) My challenge is that if I put all the single keywords and
all the possible combinations of phrases in I then run up
the repetition counter, sometimes up to 8 repetitions,
which could be dangerous.
I have been toying with these ides for some time and would appreciate
your comments. As I say, I have learned heaps here, this is definitely
the best "promotion" site I have found, and there are some doozeys
Woz (Warwick Bone)
THE KEYWORDS (not shouting)
audio post production
digital recording studios
digital work station
film post production
mark tanner sound
sound effects library
television post production
tv audio post production
tv post production