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Re: Keywords vs Key Phrases: Any Ideas???
From Woz on 28 March '99
replying to Keywords vs Key Phrases posted by Warwick Bone


Anyone with any ideas?? Please???


>Dear All,
>I have been reading this site and message board extensively over
>the past few weeks and have learned heaps - thanks one and all!
>I have some questions regarding keywords and key phrases.
>There was some discussion with Max (where did she go?) some time ago
>regarding words vs phrases but there seemed to be no conclusion,
>unless I missed it.
>So here goes:-
>I am putting the finishing touches to an Audio Post Production site
>and am getting the keywords together.
>I have an 'almost' final selection that I will put at the end of
>the post rather than take up space here.
>1) I am wondering whether I should put in only single words or
>a mixture of words and phrases. Max seemed to think it was a good
>idea to establish which single words would be necessary to cover
>all phrases. However, if I add in specific phrases would those
>phrases gain more weight when used in a search against the search
>engine looking for the single words in the phrase?
>Eg., "audio, post, production" as single words as against
> "audio post production" as a phrase
> (I would also include the single keywords of course).
>2) Another school of thought (not here) covers efficiency of
>words by combining a number of words into one phrase that may not
>make sense in itself but covers a number of combinations of words
>and phrases.
>Eg., should I have a combination of words such as
> "audio, post, production, services, audio post,
> audio post production, audio post production service,
> post production services, post production,
> production services"
> or would the one phrase of "audio post production services"
> be enough to cover all the above combinations of single words
> and phrases?
>3) My challenge is that if I put all the single keywords and
> all the possible combinations of phrases in I then run up
> the repetition counter, sometimes up to 8 repetitions,
> which could be dangerous.
>I have been toying with these ides for some time and would appreciate
>your comments. As I say, I have learned heaps here, this is definitely
>the best "promotion" site I have found, and there are some doozeys
>out there.
>Woz (Warwick Bone)
>THE KEYWORDS (not shouting)
>audio engineers
>audio post
>audio post production
>audio visual
>backing tracks
>betacam sp
>business communications
>digital editing
>digital effects
>digital recording
>digital recording studios
>digital work station
>documentary recording
>fairlight mfx
>feature films
>film post production
>film recording
>mark tanner
>mark tanner sound
>music recording
>offline editing
>online editing
>post production
>recording studios
>sound effects
>sound effects library
>sound post
>sound recording
>sound studios
>sound tracks
>television post production
>television production
>tv audio
>tv audio post production
>tv post production
>tv production

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