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Do Doorway pages really work?
From Joshua Galun on 9 June '99

I was just wondering if anyone could tell me if gateway pages,
the ones that are tailored for each specific search engine, really
work. I've read a lot about them on these web page promotion sites,
but I have so far not heard of anyone (that I know) using them. Are
they really worth the time they take? My company is interested
in getting a good search ranking but we don't want to waste a lot
of time on inefficient tactics, search engines are not the totality
of our strategy by any means, and we don't want to get tagged
with a bad reputation. On the other hand, having a top ten ranking
for some of our relevant keywords would be a great boon.

Thanks in advance!

Joshua Galun

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