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Re: Keyword Confusion???
From Nicholas on 1 Jan '99
replying to Re: Keyword Confusion??? posted by marge

>>because.....Plural forms pick up singular and plural requests, sunglasses should be first because I would assume that word would be in most requests(First word should always be the most searched word(phrase). Make sure the word sunglasses shows up in 3-6% of your words on your web page.
>in theory, according to the books.
>BUT...according to Web Position, I rank at the top for some plurals, and not among the top 500 for the singular of the same word on a couple of the engines. So I'm not certain that rule still holds true. I can't check the stats now so I can't tell you which engine. But it's frustrating.

Plurals have gone the way of the dodo bird, for most competitive
products. Sure, the SEs will still parse off an "s" before indexing,
and index the keyword as both singular and plural, but they give
a hell of a lot more weight to the plural. Pages that are trying
to get in front of singular search strings need singular keywords.

In the case of sunglasses, though, the singular looks pretty
useless; 20-25 times more people are searching for the plural
than the singular.

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