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Re: Keyword Confusion??? From carl ballew on 1 Jan '99 replying to Re: Keyword Confusion??? posted by Nicholas >> >> >>>because.....Plural forms pick up singular and plural requests, sunglasses should be first because I would assume that word would be in most requests(First word should always be the most searched word(phrase). Make sure the word sunglasses shows up in 3-6% of your words on your web page. >> >> >> >>in theory, according to the books. >> >>BUT...according to Web Position, I rank at the top for some plurals, and not among the top 500 for the singular of the same word on a couple of the engines. So I'm not certain that rule still holds true. I can't check the stats now so I can't tell you which engine. But it's frustrating. > >Plurals have gone the way of the dodo bird, for most competitive >products. Sure, the SEs will still parse off an "s" before indexing, >and index the keyword as both singular and plural, but they give >a hell of a lot more weight to the plural. Pages that are trying >to get in front of singular search strings need singular keywords. > >In the case of sunglasses, though, the singular looks pretty >useless; 20-25 times more people are searching for the plural >than the singular. I agree with marge and Nicholas!

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>>> >>> >>>>because.....Plural forms pick up singular and plural requests, sunglasses should be first because I would assume that word would be in most requests(First word should always be the most searched word(phrase). Make sure the word sunglasses shows up in 3-6% of your words on your web page. >>> >>> >>> >>>in theory, according to the books. >>> >>>BUT...according to Web Position, I rank at the top for some plurals, and not among the top 500 for the singular of the same word on a couple of the engines. So I'm not certain that rule still holds true. I can't check the stats now so I can't tell you which engine. But it's frustrating. >> >>Plurals have gone the way of the dodo bird, for most competitive >>products. Sure, the SEs will still parse off an "s" before indexing, >>and index the keyword as both singular and plural, but they give >>a hell of a lot more weight to the plural. Pages that are trying >>to get in front of singular search strings need singular keywords. >> >>In the case of sunglasses, though, the singular looks pretty >>useless; 20-25 times more people are searching for the plural >>than the singular. > > >I agree with marge and Nicholas!