If you still have questions after you've read this page, you need to move on to the heavy duty problem-solving area - Jim's Message Board.
How often should I resubmit?
You should only resubmit pages to the deep engines if your existing listings drop lower or disappear. Remember that listings can move down as well as up if you resubmit. What's the point in resubmitting a top listing?
The key to keeping your listings high up is to keep a close eye on them. This can be very time-consuming unless you have software to monitor your listings - Webposition Gold.
META keywords tag - should I use UPPERCASE, lowercase or a Mixture? Should I use commas or spaces?
You should use lowercase, separated by commas. If you want to know why, there's a detailed explanation in the February '99 issue of the newsletter.
If I have several keyword phrases in my META keywords tag that all contain the same keyword, will I get penalised?
For example: <META NAME="keywords" CONTENT="gold jewellery, diamond jewellery, silver jewellery, platinum jewellery">
This would represent four repetitions of the word 'jewellery'.
If you're not too sure about META tags, get Tagmaster to do it for you.
How about using mirror pages with REFRESH tags?
For example: <META HTTP-EQUIV=REFRESH CONTENT="0; URL=http://www.mowers.com">
REFRESH is a big NO-NO. The robots look out for this and penalise it mercilessly.
How about loading image ALT tags with keywords?
The search engine that takes most notice of ALT tag text and, incidentally, <!-- comment tags --> is Excite.
You should never compromise the design and layout of your page in the quest for promotion, it's just not done. If somebody has their graphics switched off, they want to see a pleasant, short description of the image, not a list of keywords.
The next question you'll ask is "How about having a tiny one-pixel graphic that nobody can see, and load the ALT tag with keywords?" My answer is: if you must, but personally I wouldn't bother. Even if Excite does index the keywords, it's a very weak element compared to <TITLE>, <BODY> etc.
How can I tell whether my pages have been listed yet?
You can do it the hard way, using the "Check Status" feature on some of the search engines, for example Infoseek.
Or you can do it the easy way, using Webposition Gold.
You may be thinking that I'm just using this page to plug the software, but the fact is that the software really does solve most of the common problems people come to me with.
What about frames?
There's not much to say really. The rule is: avoid them if you can. Here's a little more info.
Can search engine administrators be bribed?
No, but if you have money to burn you could spend it on a high-profile banner in a targeted category on Yahoo! or you can "buy a keyword" so that, for a certain length of time (a month, for example), whenever anybody searches for your chosen keyword, your banner will appear at the top of the results page.
You can learn more about banner advertising in the Power Promotion Section
How can I accept credit cards?
You need a) a merchant account to process card details and b) a secure order form so that users can send you their details securely.
There's lots more info in the Power Promotion Section.
Getting traffic is one thing, but how can I increase sales?
There's a whole section dedicated to this, but the most important thing is to build a mailing list of qualified prospects. Find out how.